Tuesday, December 20, 2011

Magnum case and billboard (tutorial marketing strategy)

Comment on that Walls Magnum’s commercial break:

New commercial break from Walls Magnum is very interesting, simple, easily understood and explained its meaning. The video ad explains that there is a woman who was stuck in traffic on the street. She felt tired until finally she saw trucks carrying Magnum ice cream. She came out of the car and jump over other cars that are in front to get a Magnum. Until finally, she got the Magnum and make the people who are stuck in traffic also bought the Magnum. Based on that video ad, very clear aims and objectives. The goal is to attract the attention of the consumer to buy the Magnum when they're bored. Because the Magnum can give pleasure to their customers with a thick Belgian chocolate. It also is in accordance with its motto Magnum is "for pleasure seekers".

Premium segmentation:

Because if we viewed from the ads that are on TV (commercial break), the ad was luxurious and elegant. This suggests that the target segmentation Magnum ice cream is the premium (high class). Since the first Magnum already has a charm as one of the ice cream that prestigious. Magnum is positioned as a more premium product than any other product Walls. This is because the composition of Magnum ice cream that comes from Belgian chocolate and the package is also thicker, simple, attractive compared to other products. Magnum is already there from the first, and indeed has become the most expensive product of the first Walls. During this time, Walls Paddle Pop vigorous campaign that targeted the segment of children, with the Lion of funny, and Conello / Cornetto who target teens, with themes love and Magnum for premium segment. But it must be admitted, ad Magnum models old daughter, who can eat a lot of the facility after it became a gimmick Magnum in the community. And since the ads began Magnum vigorous again and highly marketable. Now Magnum also made more sensational by giving a touch of “Royal” taste and “Royal” style. Moreover, shoot the target market women portrayed in the ads get privileged, privileged with chocolate pleasure. Another reason is the Walls realize now changing consumer behavior from the first. Side of growing consumerism and Hedonism become. Moreover, its Indonesian market, which sell whatever expensive it is sold. Magnum @ Rp 10,000, would still be sold, ice cream which costs range Rp 20,000-40,000 alone could sell much less the only Rp 10,000. If the brand true, not seem cheap, the campaign is pressed, the result must be successful. And proved to be up and running smoothly, but had never imagined eating Walls Magnum. However, if the time is bored again sought "Magnum". That’s way, it is clear that the Walls Magnum targeted to people who are high class (for the premium segment).

Consumer emotional:

Because each ad Magnum show privilege, luxury, happiness, togetherness and always use the figure of a woman who symbolizes the beauty and tenderness. So buyers interested in buying it, because the beauty and tenderness can be fused into one in a Magnum ice cream. Not only that, the difference in the character of a woman was also demonstrated in other Magnum ads. So, I think Magnum was different as the character of a woman. Wall's Magnum launches three new variants in Indonesia, each of which represents a symbol of its own. Wall's Magnum Classic represents the original sense of Wall's Magnum with the best quality is evident from the first bite of a layer of Belgian chocolate on vanilla ice cream is so smooth. Wall's Magnum Almond symbol synonymous with sexy and adventurous spirit embodied in vanilla ice cream layered thick Belgian milk chocolate and crunchy almonds mixed delicious. While Wall's Magnum Truffle radiates luxury that is available in chocolate ice cream mixed with chocolate truffles, chocolate covered Belgian thick and crunchy. In addition, Magnum makes the buyer feel special to buy their products. That's why Walls Magnum using emotional consumer in the commercial breaks to attract consumers to buy products to get happiness as its advertising message at the end of “manjakan dirimu dalam kenikmatan yang mewah”


I think billboards still exist as to minimize the promotional budget. Although now is the digital marketing area, but we as marketers also requires billboards to promote our products. We can know that if the advertisement only in pairs on TV (commercial break) it will be a lot of shortcomings for now. Ads on TV are expensive, uncontrollable, can’t details, and easy to change the channel. As we know, most of the audiences only want to see TV program, not see the commercial break. If there is a commercial break, most of them directly move the TV channels. It's very difficult controlled by marketers. That’s way, until now billboards still exist, especially on products that are needed by many people (convenience products). For instance, the provider Indosat. Indosat still using billboards and still exist in some roads, especially when the holidays Eid (Hari Raya Idul Fitri). Indosat very strong to promote their products on the roads. If I as marketer then I still use the billboard to keep the brand awareness of my product and increases buying of sales.

Saturday, December 17, 2011

Tutorial Marketing Strategy Assignment _ Supply Chain Strategy

1. Why is supply chain strategy so important?

Supply chain: The network of retailers, distributors, transporters, storage facilities and suppliers that participate in the sale, delivery and production of a particular product.

Supply chain strategy: an iterative process that evaluates the cost-benefit trade-offs of operational components.

There are some reasons why supply chain is very important, because

a. It can be controlled to reduce costs.

b. To operationalize and support your business strategy.

c. To focuses on driving down operational costs and maximizing efficiencies.

d. To establish how you work with your supply chain partners, including suppliers, distributions, costumers, and even your customers’ customers.

2. How to develop a supply chain strategy?

There are some steps to develop a supply chain strategy :

a. First step is Understand the business strategy

Ø To clearly understand how the enterprise chooses to compete.

Ø It forces the supply chain operation to see itself as a customer facing entity serving the competitive goals of the enterprise.

Ø Supply chain strategy isn’t simply a linear derivative of the business strategy, but it can be the enabler of the business strategy.

Ø Look to your core competencies, focus, and means of differentiation when developing a supply chain strategy.

b. Second step is Assess the extended supply chain

ü To conduct a detailed, realistic assessment of the capabilities that exist within the organization and even the extended supply chain.

ü Begin by closely scrutinizing your organization’s assets and evaluate how well they support the strategy.

ü A formal supply chain assessment by a non-biased outside party may assist you in better understanding your operational strengths and opportunities for improvement.

ü Once the assessment is complete, assemble a team to review and prioritize recommendations, validate the opportunities, define the risks, and the requirements for implementation.

c. Third step is Develop an implementation plan

· Directly tied to the business strategy, highly specific as to enablers and metrics, and with a defined set of implementation requirements and contingencies.

· It should include activities and tasks, roles, responsibilities, a corresponding timeline, and performance metrics.

· Establish a sub-team to shepherd the execution and provide project management responsibility to resolve issues and track status.

d. Last step is Development considerations

v Cooperate and collaborate with your partners:

§ Throughout the development process remember to include your supply chain partners.

§ Seek out mutual goals that both organizations can execute on.

v Outsource where appropriate:

§ Evaluating opportunities to outsource areas that are not your core competency.

§ Focus more resources on the core competencies your organization does well.

3. a. What are the differences that you have experience in buying a product through a physical retail store and an online store?

The differences between buying product in physical retail store and online store:

Physical retail store

§ Display: By shopping at a physical retail store (brick and mortar store) the customers are able to physically touch and handle items they are interested in buying.

§ Expense: Physical retail stores usually require a bigger budget since you have to lease space, rent property and pay for other location expenses.

§ Location: Physical retail store locations can limit the amount of customer traffic and foot traffic from shoppers, especially if they are not in a bigger city or metro area.

§ Communication: Face-to-face interaction customers get by shopping at physical retail store.

§ Technology: The technology used to run physical retail store has been around for years and rarely changes as often as it does in the online selling world.

Online store :

§ Display: Online retailers are forced to display items using only pictures, graphics and text based product descriptions.

§ Expense: Online store owners do not usually have to worry about building leases or property expense.

§ Location: Online retailers are not limited to one location and have no geographical boundaries like a physical retail storefront has. Online retailers have no limits and can typically service local, national and international customers.

§ Communication: Online retailers may have a hard time getting information across to the customer and must be sure to answer all possible buyer questions through text and graphics on the site so there is no confusion during the purchase.

§ Technology: Most online store owners find that their technology is constantly changing and there is a bigger need for them to keep up and adjust as it improves.

b. What are the differences in their supply chain strategy?

The differences between supply chain strategy in physical retail store and online store:

Physical retail store:

Retail consists of the sale of physical goods or merchandise from a fixed location, such as a department store, boutique or kiosk, or by mall, in small or individual lots for direct consumption by the purchaser. In physical retail store, the supply chain strategy called “bricks and mortar”. This the flows for physical retail store:

“Supplier -> Manufacturers->Retailers -> Customers”

Online store:

Online shopping is a form of electronic commerce whereby consumers directly buy goods or services from a seller over the Internet without an intermediary service. A type of electronic commerce used for business-to-consumer (B2C) transactions and mail order. This supply chain strategy for online store:

“Supplier -> Wholesaler -> Reseller -> Customers”

Wednesday, August 17, 2011

heloooooo :")

aaaa, lama gak posting disini lagii...

kangen kamuu blog *.*
sekalinya mau posting tadi lupa password, maafin yaa :D
sepuluh hari kedepan akan menjadi hari yang menegangkan blog, bagiku dan dirinya. doakan yg terbaik untuk kami ya.. semoga keputusan dan usahaku gak sia2,,aminnnn 0:)
Dan aku pun mendapatkan balesannya seperti yg aku ingin kan #berharap

Saturday, April 9, 2011

mereka adalah sahabat

Mereka ?
Sahabat saya ..
Kenapa mereka berubah?
Kenapa mereka bisa gak membuat saya nyaman?
Ada kah salahku?
Maafin aku jika aku pny salah
Satu yang pasti, aku ingin..
Kita kembali hangat seperti dulu :)
Trims buat semuanya, semoga kalian baik2 saja..
Love u... KLM :*

Friday, April 8, 2011

tak nyaman lagi

Dulu mungkin mereka hangat
Dulu mungkin mereka baik
Dulu mungkin mereka peduli
Dulu mungkin mereka sayang
Dulu mungkin mereka bersahabat

Sekarang mereka dingin
Sekerang mereka egois
Sekarang mereka jahat
Sekarang mereka tak sayang
Sekarang mereka tak bersahabat lagi

Membuat diri ini tak nyaman
Membuat diri ini nethink
Membuat diri ini kesal
Membuat diri ini sakit

Terimakasih buat mereka yang dulu
Terimakasih, terimakasih dan terimakasih

Aku selalu kepikiran
Aku selalu susah mikir positif
Aku selalu ingin kita bahagia
Aku selalu ingin kita nyaman

Mungkin suatu hari nanti itu semua dapat terwujud
Terwujud dengan kehangatan kembali
semoga dan semoga :)


kembali seperti semula

Memang mungkin salahku
semua salahku
semua jadi begini adanya
tinggal menghitung waktu
semua berubah dalam sekejap
bukan seperti semula
bukan seperti sedia kala
semua berubah
semua tak seindah dulu

aku hanya lah seorang manusia
seorang manusia yang tak bisa berkata apa-apa
seorang manusia yang hanya bisa menerima
seorang manusia yang hanya bisa diam
seorang manusia yang hanya bisa pssrah
seorang manusia yang tak bisa marah
itu semua karena salahku
beberapa waktu ke depan
aku akan kembali seperti semula
namun kali ini berbeda
berbeda dan mungkin tak seindah dulu

aku bukan kamu
kamu bukan aku
kita berbeda
kita tak sama
beruntunglah kamu
bersyukurlah kamu

aku harus bisa
aku harus tegar
aku harus kuat
aku harus berubah
aku harus kembali
kembali seperti dulu
kembali seperti semula
kembali seperti awal
kembali, kembali, dan kembali

aku yakin aku bisa
menatap masa depan yang indah
menyongsong hari yang bahagia
melewati hari-hari tanpa kejutan
tanpa sosok siapapun yang selalu di sampingku
semoga kelak kami bisa menjadi yang di banggakan
di banggakan bagi orang tua, bagi keluarga
dan bagi orang-orang yang kami sayang
semoga memang sudah ada jalannya masing-masing
dan permintaanku?
hanya selalu ingin melihat orang-orang yang aku sayang
...TERSENYUM :)...

Wednesday, April 6, 2011

Bentar lagi, mungkin 3 bulan lagi :(

hemmm.... sedih , senang, bangga campur aduukk...
hemmmmm cuman bs sabar menunggu satu tahun jadi #jomblolokal
hemmm...baru meraskaan kebahagian sebnetar 7 bulan 10 hari....
tapi yakin sama kamu.. kalo kamu pasti " BISA "
Bisa melewati study itu selama satu tahun dan semoga bner2 bermanfaat kelak, aminnn aminn ya Allah ya Rabb O:)
mungkin akan ngerasa kehilangan kamu,,benr2 sudah mulai meneteskan air mata,, menyesakkan air mata :((((
apalagi ketika kamu bilang "belum tentu kita masih bisa satnite lagi di bulan2 berikutnya?"
hemmm... absolutely, langsung pengen cpt2 satnite dan selalu menghabiskan satnite bersamamu..
karna lama kelamaan,pasti aku akan ngerasain "satnite without you- 1 year" ...Its not short time.. Its long long time , huaaaa TTT___________________TTT
but, i believe that its good for you, for now, for the future till u have ur wife maybe :p
I'll be missing u....
But, i love u ....
SEMANGAT,,,doaku selalu menyertaimu sayangku Yoga Winantea...

Sukses selalu buatmu ,, :*

aku sempatkan tulis blog ini di jedah tugasku,, bner2 pengen mencurahkan hati T_T

Salam sayang dariku,, Kiasatina Amalia (Bakpao cokelat)

Saturday, March 5, 2011

Choose you, mr bubu

I'm only wanna to choose you.....
because i'm only love you...
makasii buat semua pengertian, kebaikan, kepercayaan kamu,,
i really love you darl :*****


Sunday, January 23, 2011

sorry 23 -end

thanks for all.. everything ended in this month . thanks :) :) ;) :D

Tuesday, January 4, 2011

jadi inget kegalauan si pria tampan

tadi siang denger lagu ini, tiba2 inget banget pas masa galau.. aahahhaha. dan pas juga saat itu lagi UAS , kalo gak salah juga UAS hari ke 2/ ke 3 gitu .. hem.. tapi yasudahlah, dikubur dalam2, hehhehehe.. selamat tinggaal ~~~~

(When I first saw you, I saw love. a
And the first time you touched me, I felt love.
And after all this time, you're still the one I love.)

Looks like we made it
Look how far we've come my baby
We mighta took the long way
We knew we'd get there someday

They said, "I bet they'll never make it"
But just look at us holding on
We're still together still going strong

(You're still the one)
You're still the one I run to
The one that I belong to
You're the one I want for life
(You're still the one)
You're still the one that I love
The only one I dream of
You're still the one I kiss good night

Ain't nothin' better
We beat the odds together
I'm glad we didn't listen
Look at what we would be missin'


I'm so glad we made it
Look how far we've come my baby

T. and Bye :)

Saturday, January 1, 2011

Dont worry i'll always be there for you :*

Gue kayaknya emang lagi egois2nya sama pacar gue :( . Dari mulai kemarin gue masih di malang sampai gue lagi liburan dijakarta, bnyk banget berantemnya. ada aja hal kecil di besar2in dan timbullah tengkar. Gak tau kenapa mungkin dari sikap egois dan childish gue. dan mungkin salah satu faktor lainnya karena mau "M" hahhaa..Tapi walaupun mungkin itu salah satu dari sifat buruk gue, gue tetep sayang sama lo "my clown"...jujur tadi barusan ini emang gue agak berkaca2 seperti mau nangis & kecewa karna perubahan itu. tapi ya mau gimana? kamu udah usaha mengelak tapi gak bisa. yauda aku juga sbg ur princess (hahaha asek) cuman bisa pasrah juga.. ya mungkin maksudnya papa&mama baik agar lebih rapih dan keliatan tambah bersih. yahh, mau gak mau di turutin dan di maklumin saja yaa dengan senang hati :) mungkin td emang keliatan bgt aku nya childish abis. kamu lagi badmood, malah aku tinggal.lah begitulah aku, abis aku td juga sedikit kecewa dan butuh mikir dulu sendiri. :p
semoga aku bisa selalu sayang sama kamu luar&dalam yaa (fisik &hati) ..amiiinn:*

I love you... love you my clown and i wanna say "miss you".. i hope tomorrow we meet on monday (maybe) :p


Your Princess

!!dari gue jadi ---> aku ,hahahhahaha (niatnya mau gahuul) !!